Friday, March 2, 2007

one song

A white wall, two sky-blue figures, and some interesting (if oddly-laid out) copy: We are one song. The figures were holding hands, and the letters skittered across the side of the building, with strange spacing and lots of emptiness between them. Clearly, it was an ad for something, but it wasn't clear what it was for. I puzzled over it, then gradually let it fade into the scenery. When you drive by something every morning, it loses its mystery pretty quickly.

Then it changed. More figures appeared, along with a logo and more letters that filled in some of those large white spaces. We are connected and strong. Another week went by, and when I looked up this morning, the sentence had filled out even more: We are all connected and millions strong.

It's an ad for a local hospital (and yes, the colors should give away which one), and I like it. It's simple and clever, and it takes advantage of the way we tend to ignore the static highway-side scenery while we commute. That said, the sentiment seems more appropriate for arguing against privatized health care than for it; we need a more inclusive system so that this ad's message can ring true, so that we can all be connected and strong, so that healthcare is no longer a luxury limited to the lucky few.

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